Entries in strategy (1)


Focus on Basecamp, Not the Summit

In an article from AlwayOn, Venture Capitalist Mark Suster talks about what entrepreneurs can do to set and achieve their goals. He promotes perfecting the "basecamp" operations of the company, rather than focusing on reaching the possibly intimidating summit. Suster defines basecamp as "an attainable goal in the 2 year time horizon. It’s developing a differentiated product in a market where you can demonstrate value to your customers – whether they’re paying or not." With a solid basecamp, long term goals become less daunting and are more likely to be reached in due course. 

Click here for the full explanation of Suster's basecamp theory