Entries in Social Media (2)

Thursday
Feb062014

PAL client nextSociety raises $700K in seed round

 

 

PALcpaital client NextSociety is on a roll, having raised $700k and garner ing positive attention from the press and a growing user base. Below is a piece from Inventures.eu covering the company by Stefanie Rauchegger (Thu, 02/06/2014 - 12:00).

Business trips are stressful: conferences, events and meetings in a short period of time so you want to make the most of it and create meaningful relationships. But how do you know who is in town and can be a good connection for your business? Meet nextSociety, the “ultimate networking tool”.

The New York-based venture with its development office in Vienna has closed their first seed round, raising some 700.000 dollars. Details about the shares given in exchange have not been disclosed. Twelve investors from Liechtenstein, Austria, Israel and the United States participated in the round.

The lead investor of the seed round works for JP Morgan, whose co-founder Alexander Tange met over lunch. “I told him about our tool and he could totally identify with the problem we are trying to solve,” Tange told inventures.eu. “I mentioned the seed round to him and he wanted to invest as well.” Originally aiming for 500.000 dollars, Tange believes that the businessman’s reputation helped their credibility.

nextSociety is an activity-based networking tool for busy professionals, who want to make the most out of Facebook, Twitter, LinkedIn or other social media platforms. That is to say nextSociety will notify you – “You should have lunch with XY”, “There are three contacts in town that you should definitely meet during your trip”, “You are in Vienna so you should attend this event”, or “It’s Monday, time to call XY and catch up”.

Although the iOS and Android apps are still in beta, there have been almost 2.000 pre-signups. The team plans their official launch for May 2014. 

For now, “about 80 percent of the raised money will be used to further develop the product,” said Tange. “So we will hire talents for the development office in Vienna.” The better the product, the more the team will put emphasis on marketing so the remaining 20 percent are going to be used for promotion, advertising, and distribution. For now, the team will focus on the US market. “The idea for nextSociety was born in NYC and it has the greatest density of businesspeople,” Tange explained.

Vienna remains their development hub for now. Because of a previous deal, they were provided free office space in Austria’s capital city. The team members are regularly traveling back and forth and have embraced networking. Attending big events such as last year’s Pioneers Festival, The Next Web conference in NYC, and more have helped them draw attention. “That’s how you spread the word about yourself,” said Tange. Next stop: SXSW Interactive Startup Spotlight in Austin, Texas in March to present their tool.

Now go mix and mingle with the most relevant connections!

Thursday
Jan092014

PAL client Comenta.tv acquired by Wayin, a company founded by Scott McNealy to frovide social media engagement and analytics for brands and broadcasters.

As coverered by LostRemote.com on 1/8/2014:

Social technology company Wayin, known for social integration through billboards at sporting events and places like Times Square, has acquired South American social analytics companyComenta.TV. (www.ComentaTV.com)

With the acquisition, Wayin gets a set of tools geared toward measuring and leveraging Twitter activity.

“We looked at a lot of options and found Comenta TV to be unique in providing television producers with real-time intelligence into how audiences are engaging with their shows,” said Elaine Wood, President and CEO for Wayin. “Wayin sees this as an indispensable value to producers and networks in their quest to further engage their audiences while maintaining creative freedom.”

Since it started in 2011, Comenta TV has been offering television producers in Brazil, Argentina, Mexico, Colombia, Venezuela, Peru, Spain, and more access to data of where the best tweets are relating to their shows, which they can then integrate into their shows.

“For Comenta TV, this is an important moment for our team to build our next chapter,” said Juan Melano, the head of the TV development group out of Buenos Aires. “After a thorough assessment of social engagement platform vendors, we believe this transaction is the best path forward for Comenta TV and offers our company the strategy, financial means, the marketing resources and most importantly the determination to succeed in bringing social experiences to TV networks around the globe.”

The move by Wayin makes them a stronger player in social TV. We will continue watching new developments from Wayin following the new acquisition.

ComentaTV is a graduate of the www.NXTPLabs.com program. PALcapital represented Comenta.TV in the transaction.