Entries in comentaTV (2)

Friday
Jan102014

Wayin acquires Comenta.TV - PALcapital advises the seller

 

On January 2, 2014, Wayin (www.Wayin.com), a social media company founded by Scott McNealy, the founder of Sun Microsystems, acquired PALcapital client, ComentaTV (www.Comenta.TV), a provider of social media engagement tools for producers broadcast TV and live events.

ComentaTV is a graduate of the NXTPLabs (www,NXTPLabs.com) accelerator in Buenos Aires which was co-founded by PALcapital founder, James Haft. Post acquisition, the ComentaTV team will remain in Buenos Aires and will become the core technology team for Wayin's broadcast services and will spearhead the company's sales efforts in Latin America.

Thursday
Jan092014

PAL client Comenta.tv acquired by Wayin, a company founded by Scott McNealy to frovide social media engagement and analytics for brands and broadcasters.

As coverered by LostRemote.com on 1/8/2014:

Social technology company Wayin, known for social integration through billboards at sporting events and places like Times Square, has acquired South American social analytics companyComenta.TV. (www.ComentaTV.com)

With the acquisition, Wayin gets a set of tools geared toward measuring and leveraging Twitter activity.

“We looked at a lot of options and found Comenta TV to be unique in providing television producers with real-time intelligence into how audiences are engaging with their shows,” said Elaine Wood, President and CEO for Wayin. “Wayin sees this as an indispensable value to producers and networks in their quest to further engage their audiences while maintaining creative freedom.”

Since it started in 2011, Comenta TV has been offering television producers in Brazil, Argentina, Mexico, Colombia, Venezuela, Peru, Spain, and more access to data of where the best tweets are relating to their shows, which they can then integrate into their shows.

“For Comenta TV, this is an important moment for our team to build our next chapter,” said Juan Melano, the head of the TV development group out of Buenos Aires. “After a thorough assessment of social engagement platform vendors, we believe this transaction is the best path forward for Comenta TV and offers our company the strategy, financial means, the marketing resources and most importantly the determination to succeed in bringing social experiences to TV networks around the globe.”

The move by Wayin makes them a stronger player in social TV. We will continue watching new developments from Wayin following the new acquisition.

ComentaTV is a graduate of the www.NXTPLabs.com program. PALcapital represented Comenta.TV in the transaction.