Writing Investment Teasers for Raising Capital

Michael Gasparro at Axial Market offers great advice on how to write the most effective Investment Teaser.

The 6 key points to remember are as follows:

  1. After reading your Teaser, buyers should have a clear understanding of your company. 
  2. Clearly state the goals of the proposed transaction. 
  3. Let the hard facts do the talking.
  4. Tell the truth. 
  5. Keep it concise and professional. 
  6. NEVER prematurely disclose the name of your company (or other identifying information). 

Click here to read the full article and see a sample Teaser template. 


Tech Crunch: Ask a VC with Jeremy Liew

Here is a video of Lightspeed Venture Partners Managing Director Jeremy Liew talking with Sarah Lacy at TechCrunch. Jeremy answers questions about what differentiates a product from a company, outsourcing engineering, career advice for MBA's and much more.


The Art of the Start

"Apple Evangelist" Guy Kawasaki in highly informative and entertaining presentation on innovation and entrepreneurship.



Avoid First Impression Mistakes

In this AlwaysOn feature, Tony Tjan offers advice on how to put your best foot forward during all-important first meetings.  Here are the six key steps in avoiding bad first impressions:

  • Start with the company website and Google the person you are meeting.
  • Find an online image of the person.

  • Get the latest news or analysis on the company.

  • Find out who is connected to the person or firm you are meeting and talk to them.

  • Go in knowing your top objectives for the meeting and the top one to two questions you would like answered.
  • Know this information but don't show off.

Whether it's an interview or business meeting I hope you keep these pointers in mind!


Silicon Valley's IPO Anxiety

Bill Gurley questions an issue rampant in Silicon Valley. He explores  "a world where young entrepreneurs have a more cynical view of IPOs; where figuring out just how far "you don't have to go public" is from 'want to' or 'dream of'."

Click here to read more.


Wow! Statements

Instead of memorizing hyperbolic pitches, a clear, concise statement will be better in delivering the message of your company to potential investors and interested parties. Check out this article at AlwaysOn for tips in crafting the perfect Wow! Statement.

Three Key Principals

  • Be clear: Your listener needs to understand in simple, specific terms what the heck you are talking about. Most entrepreneurs go too high and too abstract, or get way down in the weeds with technical jargon. Or they mistakenly think that teasing the listener by being mysterious is somehow clever and enticing. Instead, imagine how the Wall St. Journal or Forbes magazine might describe what you do to their readers. You are best served by offering a simple declarative statement that enables the listener to have a clear image of what it is you do.

  • Be credible: Too many entrepreneurs destroy their credibility by using too many empty superlative adjectives and over-hyping their value proposition, or over-stating their potential ("We're going to be the next Google...."). Maybe you are going to be bigger than Google, but saying that you are doesn't make it so, nor does it help your credibility. Instead, if there is something impressive you have already accomplished that enhances your credibility ("Steve Jobs has joined our Board," or more realistically, "We've already signed three paying customers"), let us know.

  • Be compelling: Your solution has to represent a dramatic improvement over the current state of the art, not just a nice incremental improvement. And you have to be novel or clearly differentiated—something your listeners haven't heard before. You might be able to build a perfectly nice business if you have invented a better mousetrap, but if you really want the world to beat a path to your door, you need to offer a non-toxic technology that eliminates every single unwanted rodent in New York City. The trick is to state what is compelling in terms that are clear and credible. One of the best ways to do this is a simple metric: "We can demonstrate a 10x improvement in price-performance, based on our initial customer results." If you have been clear about what you do, you probably don't have to spew a bunch of market size and growth statistics; that should be obvious enough. Your Wow does not come from the size of your market, but from the size of your advantage.

Remember, the goal of a Wow! Statement is to "excite not educate."



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