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Markerly Launches New Data-Driven Platform for Influencer Marketing Campaign Management

Article Source: Martech Advisor

 BY: Rohit Roy- CONTRIBUTOR (Opinions expressed Martech Contributors are their own.)


Markerly, a leading provider of technology for influencer marketing based on identity and tracking, has announced the launch of a new platform. Based on its proprietary technology, it leverages Markerly’s influencer index, which is the industry’s largest, as well as the company’s technology for workforce automation. With ‘do it yourself’ campaign management capability for enterprises and agencies, the platform facilitates running in-house influencer marketing campaigns.

Sarah Ware, Chief Executive Officer, Markerly, said about the launch, “This launch has created stronger partnerships by allowing our clients access to our proprietary software to streamline their efforts internally. Agencies and brands can choose to outsource campaigns to us, use our platform for in-sourcing, or call upon us on an as-needed basis for last minute muscle should they need assistance with specific campaigns.”

The offering is constituted of two components – Influencer Search and Campaign Manager. Influencer Search enables businesses to access the most relevant influencers for their respective audiences. It analyzes over 30 million posts per month in order to provide freshest data. It tracks over two million influencers, and applies predictive analytics to identify influencers who are most impactful for specific verticals and target audiences. Using Influencer Search, brands can browse top profiles on YouTube, Pinterest, Instagram, Snapchat and Vine by keywords. The data can be filtered by engagement percentile, follower-count, location, and check-ins. The search result features a look-alike button to make search for similar profiles easy.

Campaign Manager provides numerous email addresses, and facilitates campaign creation, influencer activation and tracking through a real-time dashboard. Instructions, performance forecasting, media assets, payment management and negotiation, contract management, Federal Trade Commission compliance review, and content and influencer approval processes can be taken care of with just a few clicks. It is the only of its kind platform that tracks multiple datasets while comparing performance ofinfluencers for each campaign.

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