PALcapital Client GoChime raises $630k
Wednesday, December 21, 2011 at 4:33 PM
PAL client GoChime, a graduate of TechStars:SEATTLE, just announced they raised $630k from a solid set of investors in their Series "A" round.
Excerpeted fro the TechCrunch article:
GoChime uses semantic search of news and status postds by individuals on the leading social media platforms to deliver relevant offers to people based on the real needs they’ve expressed across their social media profiles.
GoChime matches each desire expressed with products or solutions provided by the corresponding brands when and if that expression is contextually relevant. GoChime matches relevant brand promotions in its database and passes it off to brand loyalists, who then decide if the expression is relevant to the matched promotion. Those that aren’t relevant are skipped, and those that fit the bill are then used by the brand evangelists to start a conversation with the person, with the incentive of a discount, coupon, etc. being dangled in front of that potential customer.
Investors include Geoff Entress, who has invested in companies like Hootsuite and Cheezburger, Walter Winshall, an investor in Harmonix (Guitar Hero), Co-founder of Feedburner and former Googler, Matt Shobe, Dave Carlson (investor in Socialthing, Daily Burn), and Founder and CEO of Bigdoor Keith Smith — to name a few. PALcapital affiliate, PALgenesis Fund is a founding investor in GoChime.
Read the entire article on TechCrunch here.
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